I might have mentioned it before, but I have never bought a domain with the purpose to resell it. I always register domains that, in my opinion, would make cool domains for running a relevant business. I also have some real estate domains, and some that would make cool brands.

However, I’ve never had a domain strategy. It was registering domains I wanted to use or that I thought I might want to use in the future. But now that I have started viewing my 250 or so domains from a different point of view, I am wondering whether I need to have a different strategy.

Perhaps some domains that make for cool brands don’t have any revenue potential. Perhaps domains I like don’t get searched much. Should I start registering domains with the sole criteria of whether they would have type in traffic or would be easy generics?

I am thinking I might have to try that a little bit.